Ways we work with you to lift commercial performance
Travel Spark offers a small set of focused services that help travel businesses understand what is happening inside their commercial engine, design a better path forward, and support the execution so improvements are sustained.
Four ways we help you fix and grow the commercial engine
Every engagement falls into one of four models. This keeps things simple, makes it easy for you to choose the right level of support, and ensures we stay focused on commercial outcomes, not activity.
Commercial Engine Diagnostic
A structured thirty day review that gives you a clear view of how well your commercial engine is working, where value is leaking, and what to prioritise in the next ninety days, with variants for hotels and for travel suppliers.
View the Diagnostic overview For hotel owners and developers For DMCs, wholesalers and suppliersStrategic Projects
Focused project work that tackles specific issues such as market entry, distribution and trade strategy, supply and contracting design, or pricing and commercial model shifts.
Explore Strategic ProjectsOngoing Partnerships
Retained advisory where we act as an external commercial partner for your leadership team, helping you navigate decisions, review performance and keep the commercial engine in view.
View Ongoing PartnershipsFractional Leadership
Fractional commercial or supply leadership when you need someone senior to own the commercial agenda part time while you build or reset the internal team.
Learn about Fractional rolesStart with clarity through the Commercial Engine Diagnostic
For many clients, the safest place to start is with a Diagnostic. It gives you an independent view of what is really happening inside the commercial engine before you commit to larger projects or ongoing support.
- Clarifies where margin is eroding and why, across hotels and travel suppliers.
- Shows how strategy, product, supply, distribution and pricing are working together or against each other.
- Identifies a small number of high impact priorities for the next ninety days.
- Provides options for deeper work without locking you in.
Strategic Projects to tackle specific commercial challenges
When a specific part of the commercial engine needs attention, we design and deliver project work that is tightly scoped, action oriented and grounded in travel industry realities.
- Market entry and growth planning for new regions such as Australia and New Zealand.
- Supply, contracting and product strategy for DMCs, wholesalers and hotel owners.
- Distribution and trade strategy across retail, wholesale, OTA and direct channels.
- Pricing and commercial model design, including risk and incentive structures.
Ongoing Partnerships for sustained commercial support
Some businesses want a longer term, light touch relationship where there is a trusted external partner keeping an eye on the commercial engine while leadership stays close to the operation.
- Regular review of commercial performance, pipeline and key initiatives.
- Sparing partner for CEOs and commercial leaders on decisions and trade offs.
- Support for board or investor communication on commercial matters.
- Flexibility to dial support up or down as internal capability grows.
Fractional Leadership when you need hands on commercial ownership
In some situations, you need more than advice. You need someone to step into a leadership role part time, drive the commercial agenda and help stabilise or build the team.
- Fractional Chief Commercial Officer or Chief Supply Officer roles.
- Interim leadership during periods of change, transition or vacancy.
- Hands on support to implement commercial plans while upskilling internal leaders.
- Clear scope and timeframes so the business is not dependent on external leadership for the long term.
Which path is likely to be right for you
If you are not sure where to start, the guide below shows how different situations often map to different service types. We can confirm the fit with a short discussion.
Start with the Diagnostic when
- You sense performance is off but the root causes are not clear.
- You want a structured, time bound review before committing further budget.
- There are differing views across leadership about what is really happening.
Move to Projects, Partnerships or Fractional when
- You already know which part of the commercial engine needs work.
- You want support to implement changes identified in a Diagnostic.
- You need ongoing perspective or part time leadership to keep the engine on track.
Talk through the right level of support for your business
Whether you are considering a Diagnostic, a specific project, ongoing partnership or fractional leadership, the first step is a straightforward conversation about where your commercial engine is today and what you want it to support over the next twelve to eighteen months.